Sadism & Masochism Packaging Design/

2017, Packaging,

3D Prototype

S&M is a well-known subculture, but it is still facing the situation of rare public acceptance because of sex and violence participation. Due to the overwhelming pornographic and explicit design of most sex productions, for most of the target costumers, shopping for S&M related productions online still needs a huge bravery not to speak of shopping in the store.

As the marketing research shows, the SMBD community demands adequate shopping privacy protection and a stylish taste for the production design.

The inside & outside contents seperation is the core idea of the packaging design. The set of the packages intended to normalize the behavior of shopping S&M productions.